CLIENT : Couture Shapes
PRODUCT : Custom Furniture Brand
THE OBJECTIVE:
Building a premium international brand for the custom-made design furniture market. The client’s wish was to develop a brand that was in-line with its futuristic look-and-feel and was ergonomically elegant and inspiring.
Couture Shapes
THE PROCESS:
We started by creating continuous lines, going from the idea that life is a never-ending line, which however meets curves and shapes on its way. Therefore, these shapes are the ones we have to enjoy, because they are the ones that keep life interesting.
THE RESULTS:
Couture Shapes has thus the motto of “enjoying your life’s curves and shapes” at its core. CS is built by a continuous, active and ergonomic line; the type of identity that suggests “life is to short for boring furniture”.
