CLIENT : Disney for Gusto
PRODUCT : Snacks
Disney Frozen
THE OBJECTIVE:
Include one of the most-beloved children stories and Disney movies of our times, “Frozen” into the just as beloved corn puffs Gusto snacks. Make the characters of the animation invite kids to grab them and devour them instantly! What looks good, sales well too! Especially to the girls, of course, as we knew from the beginning that they would be the main consumers of this product.
Disney Cars
THE OBJECTIVE:
This one is mainly for the boys.. Seeing their beloved “Cars” characters on the bag of the corn puffs snacks would be irresistible. So we had to make sure the bag looks appealing and appetizing, with a touch of fun.
All packages
Frozen & Cars
Disney Frozen
THE PROCESS:
We researched the movie’s most beloved characters, its look-and-feel, and the colors we would work with. We arranged the bowl of corn puffs centrally, and the Frozen friends surrounding it. The combination of turquoise from the movie (which suggest ice, cold, and fantasy) combined with the color of the snacks looks so good and...magical, we would say.
THE RESULTS:
An adorable package for corn snacks with a touch of fantasy. Who wouldn’t love a Disney bag with goodies inside?!
Disney Cars
THE PROCESS:
When you think about Disney Cars, you think about RED. So we used it as the principal color of the package design, and it matched our objectives perfectly. We wanted to include the Cars friends into one fun picture.
THE RESULTS:
A “heart-racing” bag, that will attract boys of pretty much any age, and that will challenge them to race in eating the snacks, rather than on the cars track.
