CLIENT : Lowe
PRODUCT : Beer Company
The Objective:
The branding for Gambrinus was created within a pitch for one of the biggest advertising agencies in Romania, where the client wanted to give another look & feel to the already known beer brand, that would now target the youngsters.
All packages
Gambrinus Beer
The Process:
We knew we needed to make something nice, high in quality and modern - the perfect packaging for the modern hipster. As you can see, the colours are based on natural, earthy tones - from dark red to dark, deep green-, and the animated characters on the label suggest just what we aimed for. Strenght - through the raging lion, power - through the taugh worker, style- through the classy, dandy man wearing a shirt and a bow, and connection to nature - through the leaf that represents the main ingredient the beer is made of.
The Results:
A well designed, premium package for a beloved beer brand, that addresses and attract the modern, young men of today.
