CLIENT : Glockner Sesselfabrik
PRODUCT : Furniture Factory
THE OBJECTIVE:
Glockner Sesselfabrick is a 81-year old with a vast heritage, so our aim was to find a strategic approach that would position it as such from all points of view: communication, design and interactivity with is consumers.
All brands
Glockner
THE PROCESS:
We started with the products themselves and coupled it with the trends and needs of today’s market, by keeping its DNA alive in all communication areas (strategy, story, tone of voice, etc).
THE RESULTS:
We have created the brand identity, its story and its line: “Continuously shaping our heritage” and made the company stay top of mind by helping it grow with its customers.
