CLIENT : Phoenixy
PRODUCT : Logistics
THE OBJECTIVE:
Create the branding for a solid company founded 25 years ago, that owns numerous departments under their wing. So the challenge was to create an universal icon that encompasses all profiles the company runs (logistics, corn puffs production, parts production factory and transportation).
Phoenixy
THE PROCESS:
For the logo we got inspired by the core of the company – the Gusto corn puffs- and started to work inside-out. We chose the color yellow (the color of the puffs) as the core of the company, and linked it to the color red, which is Phoenixy’s main color.
THE RESULTS:
This combination resulted in a rainbow-like mix, that shows anything is possible when you have a core idea and a main focus.
