CLIENT : Vonino
PRODUCT : Digital Tablets
THE OBJECTIVE:
For this recently released tablet, our objective can be described in three words: elegance, technology and style. We had to present the features and functionality of a new tablet design, and present it in a refined animation. The client wanted to show that the apparel was especially performant with apps.
Vonino
THE PROCESS:
After reading about the functionalities and uses of the tablet, we tried to implement its features in the most refined way we could. In our view, technology is at its most elegant when in black and white, so we made a non-coloristic video that connects applications to one another into one whole device that at the end shows the great quality of pixels for colors and images. The voice-over is another true interpretation of power, performance and technological success.
THE RESULTS:
The results can be seen in a 20 second commercial depicting a fluid and powerful visualization of the concept.