CLIENT : Wildcats
PRODUCT : Sport Team
THE OBJECTIVE:
The Wild Cats are a feminine basketball team, which decided to go from amateurs to the big league. Therefore they asked for a branding of the whole team and its aspects: from branded T-shirts and equipment to the overall image branding and communication package.
Wildcats
THE PROCESS:
First of all, we wanted to bring out the team’s name and put it into the logo all the way- so we chose a cat, which…proves to be wild. On the branded sports equipment you can see the team’s logo – a cat grabbing a ball with its claws- , and then continued to implement this idea within the whole communication process. As for the colors of the logo, we chose orange, which stands for enthusiasm, determination and success, and blue, which suggests loyalty (team spirit) and confidence.
THE RESULTS:
An integrated image branding which stands out from the rest and helped the basketball team elevate from a regular level, to a professional team of players.
