CLIENT : Philip Morris International Engineering
PRODUCT : Production Lines
THE OBJECTIVE:
Our aim was to work on a project for the Philipp Morris International Engineering team that was parted into three stories, in chronological order. The Engineering team wanted to show what they are doing at the moment, while also saying how they started, why they started and where they want to arrive in the lapse of one year. So we had to create three different animations based on a metaphorical storyline, that would best describe their aptitudes, their problem-solving skills and their message to be sent out to their fellow team at PMI.
All animations
PMIE corporate animation
THE PROCESS:
Before everything else, we made sure we really understood what the team’s attributions were, as the technological terms are not easy to be understood by everyone. After seeing their “job” inside the company, we thought out three metaphors that could be easily and clearly put into an animation, and we adapted the script into the videos accordingly. The challenge here was to incorporate professional terms into easy-to-follow videos that can be helpful to a team of people who would eventually work with them.
THE RESULTS:
The final animations definitely met their (and our) expectations properly, and we think we managed to really present three scripts into one whole encompassing story, that shows what they do, and where they want to be in the close future.
