CLIENT : Gusto
PRODUCT : Snacks
THE OBJECTIVE:
The client asked us to create a funny animation related to the delicious Gusto corn puffs, which shows that even in most tense moments, you can’t stop eating them.
All animations
Corida
THE PROCESS:
Well, we started off by thinking the idea of the puffs being insatiable well through, until we arrived at the point of knowing exactly what we should show in the animation: the fact that no matter where you are or who you are with, you can’t stop until you finish your bag of Gusto puffs. First of all we designed the characters, the scenes and chose the right features of each character, after which we have begun animating the scenes to the extent the client wanted.
THE RESULTS:
We think it’s one of the funniest videos we have made so far; one that not only amuses the customers who watch it, but also inserts the idea that Gusto is “addictive” and always a priority before anything else. And honestly, we also feel this way when we eat it.
