CLIENT : Grapefruit for Nestle
PRODUCT : Coffee
THE OBJECTIVE:
The Nescafe animation was a lovely project for us all, as the campaign had a cool message: personalize your own typo that you want to see on your coffee cup! We were asked to create an animation that would explain the process of typing your own message online, on an destined website made by them, and hoping that your message was good enough to be chosen among a limited amount to be printed out on coffee cups in the vending machines.
All animations
Nescafe Social Campaign
THE PROCESS:
The process followed the steps to be taken for “winning” in this challenge, we played with words, messages, colors and…coffee! We tried to make it as clear as possible, starting with the campaigns key-visual and by animating the messages that go out from the cups.
THE RESULTS:
A playful animation, with a clear message, that really encourages and challenges you to take part in the Nescafe campaign and see your own personalized message on your daily coffee cup!
