CLIENT : Phoenixy
PRODUCT : Snacks
THE OBJECTIVE:
When the client approached us encouraging a “think outside the box” approach, we knew this would turn into one of our dearest projects yet. He asked us to create a full, detailed, playful and explicit video that would tell the story of his company, established 1994. The history and the effort put into starting, maintaining and growing the Phoenixy corporation should be shown in the most creative way that would be sent to all stakeholders, clients, target group and outside potential customers.
All animations
Phoenixy Company Presentation
THE PROCESS:
Given that the brand’s positioning is all about positivity: “feed our optimism”, we chose to visually show it using paper patterns from kids’ stories and metaphorical images. The main target group are the kids, pre-teens and teens; therefore we created a story that involves kids’ elements, accessories and details. The animation starts just like a book that you open and read about; with the beginning of the company, its expanding within the US, details about the corn puffs plant, the ingredients and the customers that ultimately get to enjoy the final product. White and orange are the main colors of the video – white because it’s simple, elegant and pure, and orange because it’s the logo’s main color.
THE RESULTS:
A 2-minute playful, clear and simple animation telling the story behind the entire Phoenixy corporation, that is aimed to adults but designed for and with kids.
