CLIENT : RXM Creative NY
PRODUCT : Technology
THE OBJECTIVE:
The Social Ego is a toy that connects to all your social channels and that either inflates when you get attention or deflates when you don’t. We were in charge with creating the visual effects of the animation, and correlating it to the voice-over story. The client wanted to show how this social toy works and how it can actually influence one’s good or bad mood.
All animations
The Social Ego
THE PROCESS:
First of all we agreed on the script and its lengths. Then we created the animation and decided which frameworks we wanted to capture; we edited the videos and then implemented the post-production and 3D effects. The challenge was to integrate a fictive product into a video which really makes you believe in the toy and in its effects.
THE RESULTS:
The result is a 1-minute animation created by a handful of people, inspired by our collective struggle as species in dealing with and appreciating the social media platforms we use daily. If enough people like it, it might inflate its way to the shelves too, actually!
