THE OBJECTIVE:
A promotional campaign for the famous Gusto Corn Puffs with super surprises. Beautiful “Toy Story”- like animations where we show the wonders of a kids’ world and how fun it is to play with toys that you can actually win. We had to include both the Doll and the Car of the movie into the animations, and show the process of winning one of the promotional toys.
All animations
Toys Animation
THE PROCESS:
We wanted to start by showing what the kids would look like if they won- on one hand there is the boy playing with his car while enjoying the corn puffs, and on the other hand there is the little girl playing “tea time” with the doll she won in the promotion. Both videos are short and playful, while they also clearly explain what you need to do to win.
THE RESULTS:
15-second videos encompassing a kids’ universe where they eat corn puffs and even get “rewarded” by winning one of their favorite Toy Story toys. Super engaging and definitely effective!
