CLIENT : Gusto
PRODUCT : Chocolate Drajee
THE OBJECTIVE:
The design request for the chocolate drajees was a bit challenging this time, because of the bag’s design: the bags were transparent, letting the product inside show. Therefore, we had to think about the best way to bring out the flavors on the bag, without confusing people.
All packages
Chocolate Drajee
THE PROCESS:
We approached the process step by step. Given that the drajees are of different kinds (peanuts, raisins etc) and are covered in multiple chocolate flavors, we decided to leave the snacks in the transparent, front view, and surrounded them with the assortment on one side, and the flavors on the other side.
THE RESULTS:
This way, due to this well-done separation, it is very clear for the customer what he is buying and what he will find inside. It looks tasty and feels the same way when you eat them.
