CLIENT : Gusto
PRODUCT : Chocolate Snacks
THE OBJECTIVE:
Our challenge for the chocolate corn-puffs was pretty obvious here: create a design that makes you crave chocolate waterfalls mixed with corn puffs and fruit. The chocolate puffs come under different forms – either covered in simple chocolate, or combined with other fruit. Either way, the corn puffs have to be the central focus point within the whole brand image.
All packages
Chocolate with Flavours
THE PROCESS:
Design sales, and we know it better than anyone. We understood that for the product to sale, it is crucial to make it look at least as good as it tastes. So we played with the combination of the puffs’ s texture and the chocolate’ s flow and color, with the vibrant shades of the fruit’ colors and created a delicious symbiosis that only invites you to buy the puffs and indulge in them
THE RESULTS:
A well thought-through package design, not too crowded, not too empty, that perfectly mixes shapes and textures in a blended pack that stands out on the shelves of the markets.
