CLIENT : Hip-Hop
PRODUCT : Snacks
THE OBJECTIVE:
For the Hip Hop Snacks, the demand was completely different and more challenging, but thus more permissive as we got to offer our whole input. We had to create a brand from zero for an international market that targets children. The packaging had to include three different aromas: cheese, bacon and pizza, and came under two shapes: balls and rings.
All packages
Hip-Hop Snacks
THE PROCESS:
We started by coming up with a cool name related to the Hip Hop music that we were sure would appeal to kids and teens, and created a sporty hippopotamus as the icon of the brand. The sporty hippos for each design have their own style and personality, based on the flavor and the shape of the snacks. However, we linked the three packs under one circular and linear design line, letting the colors and details make the difference.
THE RESULTS:
The outcome is a collection of three funny, creative puff bags, that appeal to kids and teens as much as they appeal to adults who want to try something flavorful and tasty with a cool spin.
