CLIENT : Gusto
PRODUCT : BIO Snacks Food
THE OBJECTIVE:
For this project, the objective was pretty much in line with the assortment of the corn puffs: BIO, natural and minimalist. We had to create an atmosphere on the packaging that would suggest organic fields, harvesting and an organic outcome, while at the same time keeping it modern and appetizing.
All packages
BIO Snacks
THE PROCESS:
We started by hand-drawing wheat fields, then editing it for a more professional look, and adding watercolor-touches every here and there – this technique was an organic representation of the product inside the bag- sending out the idea that every bio details counts for a bio result. The only actual photographed that was used was with the corn puffs themselves, keeping it real; and the photographic touches only made the whole design organic and simply beautiful.
THE RESULTS:
A beautiful corn puffs bag that, once on the shelves of the shops, stands out due to its design and bio representation. Clean lines, easy to follow and understand, inviting you to taste the natural puffs inside. We loved this challenge because it gave us a lot of freedom of expression, creativity and let us remember how to hand-draw like in the good old times. In few words, traditional arts mixed with modern techniques.
