CLIENT : Gusto
PRODUCT : Snacks with Flavours
THE OBJECTIVE:
Create the packaging design for a range of four different snack shapes and aromas : onion rings, peanuts snacks, chees balls and pizza rings. The client wished for a cheerful, yet simple palette, that holds the corn puffs in the center of attention, and makes sure the aromas match the design of each bag.
Crunchy Flavour Snacks
THE PROCESS:
We focused on the snacks and the aromas only. The challenge was, however, to visually integrate the whole design in an imaginary 10/10 cm square. No easy thing when you work with shapes, colors and text in just one small limited border, and when you want to be as creative as possible. We chose turquoise for the onion flavor, blue for the peanut snacks, the basic red for cheese and lila for the pizza rings.
THE RESULTS:
Our work resulted into four elegant, yet playful designs, that underline the taste and that showcase the flavors so well, you can almost feel them on your tongue.