CLIENT : Hochland
PRODUCT : Cheese Industry
THE OBJECTIVE:
We had to make up the communication plan for Hochland cheese and create a packaging design that would stand out from the rest and that at the same time stays loyal to the former designs of the brand.
All packages
Hochland Cheese
THE PROCESS:
We approached the task by switching a bit from the so far used designs: we wanted a packaging from the view of the consumer and wanted to show how you can actually enjoy the product inside, more than just showing what you get with every purchase. So we thought about what you can eat the cheese slices/triangles with (like paprika, tomatoes, greens, on pizza, on sandwiches, etc) and did a colorful and super tasty representation of potential combinations, with the cheese as the main ingredient.
THE RESULTS:
A tasty-looking packaging design that makes you want to experience the product inside. Just what the client wanted.
