CLIENT : Naviera Naranja
PRODUCT : Maritime Crew Supply
THE OBJECTIVE:
Build an extremely power-inspiring brand that is strong and imposing enough to compete with the toughest competitors in the petroleum industry. Naviera Naranja is a company that administrates industrial ships dealing with the petroleum business; therefore the client aimed for a respect-imposing logo that suggests its high position among its competition.
Naviera Naranja
THE PROCESS:
We immediately got “King of the Jungle” on our minds; and chose the lion as the brands icon. A lion symbolizes strength, power and leadership. We went for the orange color, which is a combination of energy (red) and happiness (yellow); and it is associated with determination, success and encouragement.
THE RESULTS:
A lion’s roar stops you, its terror shakes you up and draws you into something beautiful – so does the Naviera brand as well.
