CLIENT : Elio
PRODUCT : Cooking Rice
THE OBJECTIVE:
A brand created from scratch for a rice brand whose client demanded a simple and elegant packaging design. If it is such a simple aliment such as rice, it doesn’t mean it can not look nice and make the customer enjoy the package as much as he enjoys the product itself.
All packages
Elio Rice
THE PROCESS:
In this case, we were faced with the challenge was to integrate natural elements into a basic product, in a way that shows the customer that the rice is natural and fresh. We used ergonomic lines around a transparent front space that allows you to see the product through the bag. This is a proof that what we draw on the package, is what you will also find inside. We opted for wood details and a squared mountain logo that suggests nature and mixed the rice with beans and parsley in the spoon, to induce the organic product inside.
THE RESULTS:
An elegant rice package that shows how much effort was put into designing it. Every line and every touch of color exudes elegance and naturalness.
