CLIENT : Gusto
PRODUCT : Product Mascot
THE OBJECTIVE:
The objective for this task was actually the starting point of the collaboration with our client and with his brand. He already had a solid company that was famous among its target group, and loved by its consumers. However, it did not have a specific identity yet. Therefore the client wanted us to create a character that would become the brands “mascot” and that consumers would associate the brand with in the future.
All brands
Character Design
THE PROCESS:
We created Gus the dog – a simply drawn animated dog, which is cheerful and smiling in all designs, in order to match the brand’s slogan “Feed your optimism”; and that has Gusto’s principal color – red- as his cap and neck bow.
THE RESULTS:
A character that became immediately identifiable with the brand and that would hence be present in all of the company’s communication tools.
